To reverse the harm that capitalism and conventional marketing are associated with, Bosch sensibly proposes that organic business owners calculate their real income/profit needs ("define enough") before designing a marketing plan—partly also in order to allow the sense of a job done rather than one that’s forever open-ended.

With good humor and a detailed resource section, Marketing and Community Relations will help set any small-business boat afloat and on course.

Rebecca Bosch is an entrepreneur, writer and nutrition activist. "Good Stuff by Mom & Me," the business that she began with her mom, produces low processed organic, raw, gluten-free foods and offers periodic classes in diet and lifestyle change. She makes her home in Ithaca, N.Y

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