by Rebecca Bosch

This rare bit of marketing sense inspires us to sell organic products in an organic way. The book brims with marketing techniques that have proven successful by tapping into the better side of human nature and fully respecting the spirit and biological underpinnings of communities and the Earth. For example, it proposes that organic business owners 'define enough' income/growth before designing a marketing plan‹partly also in order to allow the sense of a job done rather than one that¹s forever open-ended.

With good humor and a detailed resource section, Marketing and Community Relations will help set any small-business boat afloat and on a course to sustainability and community.

Rebecca Bosch is an entrepreneur, writer and nutrition activist. 'Good Stuff by Mom & Me,' the business that she began with her mom, produces low processed organic, raw, gluten-free foods and offers periodic classes in diet and lifestyle change. She makes her home in Ithaca, N.Y.